Red Nose

Red Nose logo red on whiteRed Nose's purpose is saving the lives of babies and children and supporting people impacted by the death of a child.


Our 'Sleep Safe, My Baby' health promotion campaign provides information about the evidence around SIDS risk reduction and fatal sleeping accidents and has been developed in conjunction with researchers from Australia and internationally.


Since its inception the campaign has reduced the incidence of sudden infant death in Australia by 80 per cent, saving 9,450 babies’ lives.


The campaign is for health professionals, childcare workers, new and expectant mothers, parents and anyone who cares for babies.


For more information on Red Nose and safe sleeping visit our website at


Visit our Shop Online at


For information about our annual fundraiser Red Nose Day please visit

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